• January 16, 2026 6:49 am
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Intent-based marketing helps B2B teams find accounts that are actively researching solutions and catch those accounts at the exact stage of the Demand Gen Funnel. By using real-time intent signals, businesses can enhance targeting accuracy, deliver appropriate messaging, and move prospects seamlessly from awareness to conversion. This approach underlines better quality coming in, quicker pipeline movement, and measurable revenue impact.

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